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Oliver Buchannon
Jodi Innerfield
Product Launches Get Confetti. Releases Get Crickets.

Mar 31, 2026

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8 min read

Product Launches Get Confetti. Releases Get Crickets.

Plus, why your AI mandate is causing brain fry, and where I can (maybe) help.

Jodi Innerfield
Jodi Innerfield
Why gold medal marketing is part artistic, part technical

Feb 27, 2026

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10 min read

Why gold medal marketing is part artistic, part technical

Alysa Liu's out here inspiring career breaks & marketing lessons

Jodi Innerfield
Jodi Innerfield
We're entering 2026 with AI fatigue already

Jan 20, 2026

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9 min read

We're entering 2026 with AI fatigue already

Why this is the year brands go back to human-made content (and what that means for your marketing strategy)

Jodi Innerfield
Jodi Innerfield
'Tis the damn marketing planning season

Dec 17, 2025

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8 min read

'Tis the damn marketing planning season

The Life of a Marketer: Pushing through the end of year rush, Granola wrapped, and let's work together in the new year, shall we?

Jodi Innerfield
Jodi Innerfield
Your launch process (probably) isn't the problem

Nov 25, 2025

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11 min read

Your launch process (probably) isn't the problem

The Life of a Marketer: PMMs spill their launch secrets, Timothee Chalamet is a marketing genius, and I'm officially a stage mom

Jodi Innerfield
Jodi Innerfield
The Return of IRL Marketing: Why Pop-Ups, Stunts, and Even Flyers Are Back

Oct 27, 2025

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8 min read

The Return of IRL Marketing: Why Pop-Ups, Stunts, and Even Flyers Are Back

The Life of a Marketer: My CNN moment, "The Office," and product demo videos made easy

Jodi Innerfield
Jodi Innerfield
Why Shared Experiences Create Brand Loyalty: The Taylor Swift Marketing Lesson Every Leader Needs

Sep 22, 2025

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10 min read

Why Shared Experiences Create Brand Loyalty: The Taylor Swift Marketing Lesson Every Leader Needs

The Life of a Marketer: Go small to win big, direct mail still delivers, and let's fix your launch strategy, shall we?

Jodi Innerfield
Jodi Innerfield
Why Great Marketing Happens When You Stop Watching Your Competition

Aug 25, 2025

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7 min read

Why Great Marketing Happens When You Stop Watching Your Competition

The Life of a Marketer: Finding unlikely inspiration, rethinking launches, Marketing Matchmaking--oh my!

Jodi Innerfield
Jodi Innerfield
Your website messaging doesn’t matter (and why I’m starting a newsletter)

Aug 3, 2025

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6 min read

Your website messaging doesn’t matter (and why I’m starting a newsletter)

Marketing leaders are drowning in advice but starving for support. Let's fix that.

Jodi Innerfield
Jodi Innerfield

Jodi Innerfield, Marketing Musings

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