Jodi Innerfield, Marketing Musings

Monthly insights for marketing leaders. No AI content slop: the typos and Taylor Swift lyrics prove it.

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Articles

Sep 29, 2026

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5 min read

Why the best B2B marketing right now is happening on Broadway

B2B to Broadway & YouTube, and OMG I'M IN THE NEW YORK TIMES

Jodi Innerfield

Aug 31, 2026

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6 min read

The 'B' in B2B doesn't stand for boring (but it might for you)

plus: tips to make sure your conference content doesn't suck, and why you should create a social show

Jodi Innerfield

Jul 28, 2026

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6 min read

you can't be inspired if you never leave your desk

read this, then go touch some grass. it's summer!

Jodi Innerfield

Jun 22, 2026

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4 min read

Cannes you believe everyone is heading to Cannes (but me?!)

Plus how Lovable's PMM team is using Lovable

Jodi Innerfield

May 28, 2026

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4 min read

Product placement is so 2009. Try brand integration instead

Learning marketing lessons from "Off Campus" and "Wall Street 2"

Jodi Innerfield

Apr 29, 2026

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3 min read

Every company has an AI mandate. Nobody knows what to do with it.

And why AI’s greatest gift to marketers is elevating the importance of authenticity

Jodi Innerfield

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